Fibe TV Self-Serve
With a prime directive of reducing customer support call volume, the self-serve app aims to allow the viewer to solve the most frequently addressed issues right on their TV screen. The self-serve app is also unique in that it is based on a self-generating platform. In order to make an update to the app, a designer comfortable with common web technologies such as HTML and XML can provide imagery, text and markup without needing to code on the Microsoft MediaRoom platform. Additionally, it means that content updates do not require stringent testing, and can be deployed quickly – within hours instead of weeks.
The underlying mechanism can easily be reused for other purposes, and is perfectly suited as a platform for advertisers to provide long-tail content promotions for their products.