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Kinetic Social Platform

The Kinetic Social Platform is a managed and SaaS platform used to create, manage and measure advertising campaigns across various social media channels including Facebook, Twitter, Pinterest, Instagram and Snapchat.

Typical of engineering startup projects, Jeff inherited a very literal representation of the back-end system: one table = one screen. While the UI got the job done, there was no semblance of a user flow to accomplish various tasks. Jeff introduced a number of new concepts to the system, including a wizard-based campaign set up flow, custom audience management, ad unit management, and a multivariate testing suite.

In particular, Jeff overhauled the entire reporting system to allow templating and scheduling of common reports, as well as automating a time consuming weekly report that Account Managers had previously run manually, spending 2-4 hours per week per client. The newly introduced automated report resulted in an annual savings of $100,000.

Campaign Management

Asset Management

Reporting

UI Style Guide

As a resource for designers and engineers, Jeff created an online style guide to demonstrate standard usage of design elements such as colour, typography, HTML elements, etc.

Download Complete Guide

Prototype

Drag-and-Drop Table Builder

The legacy process for building ad-hoc custom reports was tedious, and required significant knowledge of the system's inner workings in order to generate a report. Likewise, the UI was poor, employing a "sea of check boxes" for selection of reporting parameters. This prototype demonstrates a user-friendly means of creating or modifying ad-hoc reporting templates.

Click the "Show Help" link in the beige bar, near the top-right of the screen. This will show you the basics of the Table Builder. Continue to click and drag columns around to build your own report template.

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Note: As the Kinetic Social Platform is a desktop enterprise app, this prototype is intended to be run on a desktop computer or laptop. The experience may be poor if you attempt to run it on a mobile device.

Prototype

Asynchronous Alerts

This prototype illustrates the UI portion of an asynchronous alert system. It is part directive and part demonstrative. It is meant to be a resource for the engineering team responsible for implementing the feature. As such you will see an explanation of the feature on the left side, and an interactive demo on the right.

Start Prototype

Note: As the Kinetic Social Platform is a desktop enterprise app, this prototype is intended to be run on a desktop computer or laptop. The experience may be poor if you attempt to run it on a mobile device.