Flutter Force

FlutterForce is a social media engine based on the concept of the "butterfly effect," that a single occurence, no matter how small, like a butterfly flapping its wings, can change the course of the universe forever. In this spirit, members participate and even compete to affect positive change in their communities with the ultimate goal of making the world a better place, one small change at a time.

FlutterForce - VibrationsFlutterForce - S.O.S.FlutterForce - Good Deeds


FlutterForce Logo

The client had asked to have the logo based on a butterfly, both in reference to the butterfly effect and the recurring theme of change. After much research, I decided to model the logo after the blue morpheus butterfly. More than any other species, it is emblematic for change and transformation. Its brilliant blue wings reflect and refract light. Pilots flying above a swarm of blue morpheus butterflies remark at how the group appears to shimmer as the wings flap. The logo stylizes the shimmer effect with a gradient in the wing pattern, and the inner wing edges form FlutterForce's initials in a mirrored "double-f."

FlutterForce Logo - Alternate Marks


FlutterForce is currently in development and will be online soon.

Jeff Clarke :: Portfolio